In the age of globalization, MNCs are working to serve customers across world with innovative products and services at a faster pace. But, the real challenge is the question of sustainability which is totally ignored concept for them.
The reason is that it will increase their cost of operations. Usually, MNCs run its business with cost leadership strategy.
Sustainability should be given place in designing the corporate, business and operational level strategies. It helps in adopting to the comprehensive process of sustainability management .
In the year 2021,the most promising way of our life style is to plan , design, concentrate and evaluate the functionality of sustainability.